"Most funds—even those that talk about fighting poverty—bypass the more difficult, longer-term, and less financially lucrative investments that directly benefit the poor, and instead gravitate toward the easier, quicker, and more financially lucrative opportunities that target broader segments of society."*
We focus on enterprises across sectors that have proven their business model and financial viability, and provide capital at the critical funding gap between start-up funding and larger scale, lower risk tolerance sources of capital.
Every business faces challenges as they enter new markets or expand their operations significantly, which is why we support our enterprises through the life of the investment, leveraging CARE’s knowledge of the BoP consumer, local networks, and capillary reach to help get them ‘over the hump’ and enhance their chances of reaching significant market sizes.
Our fund is designed around three core elements:
Photo Credits: Jason Mulikita/CARE; Kate Holt